![]() I have never understood the whole push to make type smaller. Seriously, people need to see whatever it is that you are typesetting. What is your advice for designers working with fonts? I like to collect inspiration before selecting a typeface, and that helps to influence the style and feeling that I am going for. What is your process for selecting typefaces? If we could deliver to you scratch and sniff fonts, these would smell like burnt marshmallows, campfire smoke, slightly mildewy canvas, cracked leather, a dusty sweaty hiker, and the sequoia trees of Yosemite National Park. When driving into the Sierra National Forest the first thing you smell is the dry sharp aroma of the evergreen trees. This was inspired by a recent trip to Yosemite, where we stayed in a vintage cabin outfitted with mid-century charm. Tell us a little about why you selected this theme.
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